The atomic clocks that keep satellites and your smartphone on time
The US Naval Observatory is home to a set of incredibly precise atomic clocks that record America’s official time. Its clocks are relied upon for a vast range of functions, from providing the time on your smartphone lock screen to keeping GPS satellites accurate in their calculations.
“Meat space” (coined by William Gibson in Neuromancer) is a term for the physical world where our bodies (meat) move around and do meat-like things (for example, eat, jog or go clubbin’). The interesting thing about the term is it’s a play on “cyber space” — meat space is an internet-first way of viewing the world.
And that internet-first way of seeing the world is what’s driving these changes at Disney, casinos, insurance companies, etc. We’ve been “cookie-ing” people online and tracking their browsing habits for years, and in that contained environment, businesses have seen the value of acting on personal transactional data. But now businesses are taking this approach and applying it to meat space.
Why? Because cyber space is small, it starts and stops at internet-connected devices. Think of the transactions and interactions that are carried out each day in meat space. Think of the money spent in meat space (on your caramel macchiato, for instance).
While not everyone is online all day long, we’re all implicitly offline. Wouldn’t it be great it we could gather meat space data and use that to tailor the offline experience much like companies now tailor your online experience? “Personalizing your meat space experience” is a gross way of saying “pretty much control your life.”
Which is frightening. But that’s exactly what companies want to do.