Product release lifecycle
Rapid growth created a high churn release model that traded quality for speed and wore down customer trust.
Impact
NPS moved from 40 to nearly 80 after staged Preview and GA release channels went live.
Product Leader · K-12 EdTech
Building EdTech
Latest thought Decoding the Flicker: Building a DIY Photic Strobe Engine Examining the neuroscience of stroboscopic entrainment and writing a zero-dependency web utility to test frequency-following responses.
Building EdTech
teachers keep using.
17 years shaping K-12 products, from 250,000 interactive panels to the release process behind a near 80 NPS. This is where I write about product, AI, and what I'm building next.
$650M+ revenue influenced 250K units shipped NPS 40 → 80
Recent thinking
Essays and running notes on product, AI, and building things.
Decoding the Flicker: Building a DIY Photic Strobe Engine
Examining the neuroscience of stroboscopic entrainment and writing a zero-dependency web utility to test frequency-following responses.
Keep readingBuilding TK-243 (Part 1)
Part 1 of building a wake-word-activated Imperial Stormtrooper voice loop on a Raspberry Pi 5, covering containerized architecture on umbrelOS, audio pipeline design, and sub-1.5s latency optimization.
Keep readingSynthetic Ethology: Uncovering the Organic Intelligence in AI Agents
A proposal for Synthetic Ethology, analyzing emergent multi-agent AI coordination through the biological lens of slime molds, octopuses, and ancient civilizations.
Keep readingSelected work
Case studies from the intersection of hardware, software, and institutional scale.
ActivPanel series
The IFP market was moving fast and institutional buyers wanted competitive hardware with software that set it apart.
Impact
$650M+ in cumulative revenue. 250,000 units sold across 150+ countries.
Pandemic supply chain strategy
Global disruption left VARs and resellers with no reliable view of product status or shipping readiness.
Impact
Kept partner confidence and channel throughput through the most volatile supply period in company history.
In the field
Conferences, trade shows, and the occasional koala suit.
ISTE Conference 
BETT 2026, London 
TCEA 2026, Austin Ideas worth arguing about.
New essays on product strategy, AI workflows, and the occasional Raspberry Pi side quest. Disagree with one? Even better.